Salesforce is a cloud-based customer relationship management (CRM) platform widely used by businesses worldwide. It’s designed to help organizations manage customer data, automate sales and marketing processes, and provide a better overall customer experience. In recent years, Salesforce has become a popular tool for digital marketers, providing several features that can help with digital marketing …
JavaScript is a client-side programming language widely used to add dynamic and interactive elements to websites. However, its popularity can lead to common JavaScript SEO problems that can negatively impact a website’s search engine optimization (SEO) performance. As a Digital Marketing Guy, you likely understand the importance of search engine optimization (SEO) and how it …
Common JavaScript SEO Problems: A Comprehensive Guide for Marketers Read More »
Auditing a website requires a lot of time, effort, and resources demanding a keen eye for details as the auditor has to go through hundreds of web pages. Using technical SEO audit tools has become necessary regardless of how great your SEO strategy is. Why You Need a SEO Audit Tools? As we know, Google’s …
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With increasing digitalization, Account Based Marketing Strategy is trending in the world of digital marketing. Account Based Marketing Strategy is a marketing Plan where you set targets for top companies. Further, it can play an important role in increasing the revenue of business-to-business sales. Next, ABM increases the chances of profit in your business by ruling out the unqualified …
The reporting interface is very distinct in Google Analytics 4 compared to universal analytics, so knowing where to look for your data is crucial. GA 4 enables lesser predefined reports and a more remarkable ability to create your accounts based on your particular requirements.
According to Gartner By the end of 2020, more than 70% of B2B marketers at midsize to large organizations will either pilot or launch full-scale account-based marketing (ABM) programs to target and engage buyers. One More Stats An ABM strategy can be particularly helpful for B2B companies looking to build long-term relationships with key accounts. …
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In Digital Marketing, Budgets are Precious, and You have to spend them wisely. You need to prove that every dollar you spend will generate revenue, especially in Social Media, where you have pressure to reach a wider audience. At the same time, you also need to target the right audience. So, how do you optimize …
How You Can Achieve Maximum in Social Media Advertising? Read More »
Most marketing professionals understand the strategy’s purpose, but many struggle with executing on each funnel stage. So how do you develop a demand gen strategy that turns cold prospects into long-term customers? A successful demand generation strategy operates across the whole funnel. It starts with understanding the objective of each stage of the funnel, then …
Demand Generation Strategy and How to Improve it? Read More »
You might be familiar with the modern sales funnel that most marketing and sales teams have invested in. These Funnels are Divided into three Stages TOFU, MOFU and BOFU, which stand for: TOFU: Top Of The Funnel (awareness). MOFU: Middle Of The Funnel (consideration). BOFU: Bottom Of The Funnel (decision). I had written a Separate …
Demand and Lead generation tactics run alongside each stage of your marketing and sales funnel. You might be familiar with the modern sales funnel that most marketing and sales teams have invested in. These Funnels are Divided in three Stages TOFU, MOFU and BOFU. B2B and B2C companies play an important role in the Demand …
What is TOFU, MOFU AND BOFU in the Modern Sales Funnel? Read More »
