Salesforce is a cloud-based customer relationship management (CRM) platform widely used by businesses worldwide. It’s designed to help organizations manage customer data, automate sales and marketing processes, and provide a better overall customer experience. In recent years, Salesforce has become a popular tool for digital marketers, providing several features that can help with digital marketing …
With increasing digitalization, Account Based Marketing Strategy is trending in the world of digital marketing. Account Based Marketing Strategy is a marketing Plan where you set targets for top companies. Further, it can play an important role in increasing the revenue of business-to-business sales. Next, ABM increases the chances of profit in your business by ruling out the unqualified …
According to Gartner By the end of 2020, more than 70% of B2B marketers at midsize to large organizations will either pilot or launch full-scale account-based marketing (ABM) programs to target and engage buyers. One More Stats An ABM strategy can be particularly helpful for B2B companies looking to build long-term relationships with key accounts. …
How to Get Account Based Marketing Success in Digital Marketing Read More »
Most marketing professionals understand the strategy’s purpose, but many struggle with executing on each funnel stage. So how do you develop a demand gen strategy that turns cold prospects into long-term customers? A successful demand generation strategy operates across the whole funnel. It starts with understanding the objective of each stage of the funnel, then …
Demand Generation Strategy and How to Improve it? Read More »
Demand and Lead generation tactics run alongside each stage of your marketing and sales funnel. You might be familiar with the modern sales funnel that most marketing and sales teams have invested in. These Funnels are Divided in three Stages TOFU, MOFU and BOFU. B2B and B2C companies play an important role in the Demand …
What is TOFU, MOFU AND BOFU in the Modern Sales Funnel? Read More »
