Digital Marketing

Salesforce Digital Marketing

How Salesforce Helps in Digital Marketing?

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Salesforce is a cloud-based customer relationship management (CRM) platform widely used by businesses worldwide. It’s designed to help organizations manage customer data, automate sales and marketing processes, and provide a better overall customer experience.  In recent years, Salesforce has become a popular tool for digital marketers, providing several features that can help with digital marketing […]

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Account Based Marketing

How to Get Account Based Marketing Success in Digital Marketing

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According to Gartner By the end of 2020, more than 70% of B2B marketers at midsize to large organizations will either pilot or launch full-scale account-based marketing (ABM) programs to target and engage buyers. One More Stats An ABM strategy can be particularly helpful for B2B companies looking to build long-term relationships with key accounts.

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Demand Generation Strategy and How to Improve it?

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Most marketing professionals understand the strategy’s purpose, but many struggle with executing on each funnel stage. So how do you develop a demand gen strategy that turns cold prospects into long-term customers? A successful demand generation strategy operates across the whole funnel. It starts with understanding the objective of each stage of the funnel, then

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