Sales and Marketing

What is TOFU, MOFU AND BOFU in the Modern Sales Funnel?

By Prince Jha / 01/02/2022

Demand and Lead generation tactics run alongside each stage of your marketing and sales funnel. You might be familiar with the modern sales funnel that most marketing and sales teams have invested in. These Funnels are Divided in three Stages TOFU, MOFU and BOFU. B2B and B2C companies play an important role in the Demand …

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How to Get High Quality Inbound Leads which Generate Sales?

By Prince Jha / 01/01/2022

It’s very important to have quality leads over quantity leads. So how can you determine if you’re properly qualifying your inbound or good quality leads? Unfortunately, the lead Generation Process isn’t as straightforward. Knowing how to improve lead quality is also very important. Here I am going to Discuss Five Steps to help you take …

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