Auditing a website requires a lot of time, effort, and resources demanding a keen eye for details as the auditor has to go through hundreds of web pages. Using technical SEO audit tools has become necessary regardless of how great your SEO strategy is.
Why You Need a SEO Audit Tools?
As we know, Google’s algorithm keeps evolving and progressively getting more complex, so it’s not limited to keywords anymore.
Google itself uses more than 200 criteria for ranking a website. Moreover, Google also tweaks its search algorithm more than 3,000 per year, which is about nine changes daily.
Every digital marketer needs to know how to conduct a technical SEO site audit, but doing so manually takes time and effort.
Fortunately, several optimization tools are available, some free and others paid, to help you identify and improve your search engine rankings.
However, it is essential to note that you will need more than auditing tools to help identify the issues. You will also need some of the best free tools for digital marketing to ensure that results are up to mark.
Here in this blog, we have compiled some of the best audit tools to help you grow your business exponentially and make your brand’s website more search-engine friendly.
Popular Technical SEO Tools For Website Analysis
Let us go through the list of the best optimization audit tools to optimize your website and help you resolve issues that can negatively impact search rankings.
Google Search Console
The Google search console is a free tool that allows marketers, developers, or administrators to monitor a website’s presence in Google search results quickly.
Some of the key benefits of this tool are it helps verify that Google’s web crawlers can access all the pages of your site, affirms that new web pages are being indexed when expected, and receives alert notifications when Google detects spam issues or indexing on your website.
Outside of technical SEO, the console allows pursuing the site’s entire backlink profile and helps track all the keyword ranking positions on result pages.
Semrush
SEMrush is the best technical SEO audit tool and the most trusted and powerful marketing software platform. It covers the full range of technical optimization performance concerns when executing website audits.
In addition to thematic reports, SEMrush offers custom reports that focus on a specific aspect of technical SEO. The main difference between this tool and others is the dashboard and reporting proficiency.
The tools allow you to analyze backlinks, identify strong keywords to build your strategy, give recommendations on increasing your organic traffic, and much more.
Ahrefs Site Audit
Ahrefs site audit is an advanced optimization tool to examine your website’s overall health.
This tool’s key features are that it will help you explore the site by showing the performance of specific web pages and allows you to explore high-performing web pages under particular keywords or topics.
Ahrefs also allows you to generate the monthly click-through rates and search volume of specific keywords. Moreover, it helps you with site audits by crawling specific verticals within your domain reach and reveals several technical issues.
MOZ
One of the most potent technical optimization audit tools available today, Moz strives to deliver on-page and off-page optimization auditing in one platform.
It is an audit tool that crawls the website, provides a comprehensive analysis, and on-page optimization testing.
As soon as the tool crawls your website, you will receive a report that depicts your site’s various optimization-related elements, including backlinks, page quality, speed, social media, organic presence, etc. In addition to the analysis, you’ll receive tips for improving these optimization elements.
Screaming Frog
Screaming Frog is a real-time SEO auditing and content tracking tool that monitors your website 24×7 to identify any optimization issues quickly; therefore, the problems would not go unnoticed.
There is no installation required meaning it is cloud-based. Simply put, your data and reports are available whenever you want or need them.
How these Tools Help you?
It helps gain insight into your optimization and receive tasks that will help optimize your web pages.
You can visualize data such as real-time dashboards and reports.
This will notify your website if something on it goes wrong or is no longer well-optimized so that you can fix it quickly.
In the Last
By combining one or more of these SEO audit tools with advanced marketing analytics, you’ll be able to assess your brand’s website closely and distinguish yourself from your competitors. For your online business to succeed, you must complement these tools with the right SEO team and take the proper steps.
